Suttung Mead

The Development of the Corporate Design for a Mead Brand This includes a logo, bottle and packaging design, as well as standard print media. All established design guidelines were defined in the form of a Corporate Design Manual. "Strong and stable, yet modern and flexible—SUTTUNG excites independent city dwellers." The brand brings one of humanity’s oldest indulgent beverages, mead, out of the Middle Ages and into the present. People should feel the passion for honey wine in every moment with the brand. To achieve this, a distinctive visual identity was developed. The brand’s hallmark, its unique colors, clear structures, and precisely crafted elements define a precise design direction. The roots of the beverage are not forgotten, as they embody the company’s values. The brand name SUTTUNG originates from Norse mythology, named after the frost giant from whom the god Odin, according to the Edda, stole the poetic mead.